Chaz Malloy

2020 was one of the most eyeopening years of my life. There was a perspective shift and people became more aware of the oppression and violence that people of color endure everyday.

I had the opportunity to work alongside my mentor Jason Moses to build out his vision for Easier To Ignore — a rich storytelling platform and campaign that highlights the diverse and nuanced stories of being Black in America. Through candid interviews and portrait photography, the platform showcases intimate, iconic and powerful vignettes of the Black experience.

Photographer — DeSean McClinton

Owner/Creative Director— Jason Moses

Inspired by the fact that Gin sales are up in Europe and South America but lagging in the U.S. So, we sold gin like it’s fashion. With an integrated campaign that’s as simple, beautiful and easy on the eye as gin itself, we re-introduced Tanqueray to an American audience, informing them that,

This Is Gin and “Gin Is In”.

CD — Dorothy Austin & Julian Tippins

Senior AD — Steven Williams

Photographer — Carlton Davis

Agency: Fallon
Agency Partner: Contender

In this warm holiday film, Walmart reunites Nia Long and Larenz Tate as the beloved couple from Love Jones, as Tate surprises Long with a vinyl record player—a nod to their first meeting in the original film. The scene unfolds in a softly lit apartment full of cozy, nostalgic charm: matching smiles, a shared glance, gentle music playing in the background. Choosing Long and Tate brings instant emotional resonance, tapping into the familiar romance of the film and translating it into a modern gift moment that says “you really know me.” The look and feel are grounded in elegance and authenticity—no over-the-top bells and whistles—just a genuine connection sparked by the perfect thoughtful gift.

A first-of-its-kind, UPS and The UPS Store's Small Businesses Under the Shield Campaign elevated the story of underrepresented businesses that proudly choose UPS.

Through tethered screens featuring a 3D anamorphic billboard-to-truck execution, we won a GOLD OBIE Award in the Consumer Services category and SILVER OBIE in the 3D Anamorphic Digital Category. We couldn’t do it without BCN Visuals | 3D Billboards , High Contrast LLC and Shomi Patwary.

CD- Kevin Ragland
Copy Writer- Landin Hall
Filmmaker- Shomi Patwary (creative collective Illusive Media.)

2023 Cannes Lion shortlist (Craft- Design - Brand refresh)

Press:

Hypebeast

AdAge

Complex

Glossy

The Knockturnal

CD — Kevin Ragland

Senior CW— Richard Boadu

In the early 2000’s, 7 For All Mankind made its mark as the first premium denim brand in the United States and revolutionized a category. The iconic brand is now on the cusp of its upcoming 20th anniversary, and today launched its “Remember Your First” campaign in partnership with their newly appointed creative agency of record, YARD NYC.

CD — Jason Moses

ACD — Claire Longfield

Style Director — Teng Phour

Producer — Emily Green

Photographer — Campbell Addy

For the first time ever, Pharrell Williams brings his Something In The Water (SITW) festival to the nation’s capital.

We set the tone for the weekend with a series of floral decorated trucks that represented the push for creating the right conditions for businesses to flourish. In addition we brought along four local Black-owned businesses to the community marketplace so locals could support them, investing $60,000 in total to diverse-owned small businesses. The businesses included Mahogany Books, OTHERS COFFEE, District of Clothing and Black Pepper Paperie.

CD- Kevin Ragland

CD- Janette Tyson

Senior Writer- Richard Boadu

The social tone lives under an editorial lens, “Ways to Wonderful.” This guiding line will use tips and tricks to encourage consumers to Welcome Wonderful into their own worlds, creating a larger lifestyle story around the products.

CD— Richard Austin

Senior Designer — Nicole Du toit

Writer — Leah Keiter

Crate and Barrel has always been the place to go for high quality aesthetics, but in recent years they’ve been lacking inspiration. Made for Each Other illustrates the relationship between human and object, highlighting the importance of making the right choices about what goes into your space (and your life). Infused with the signature wit that once made Crate and Barrel advertising iconic, we brought the love back into making your home yours.

CD — Ulrika Karlberg

Writer — Samantha Evers

Photographer — Suzanne Saroff

Art Director- Chaz Malloy

We Dress America” celebrates personal style across the country, aimed at changing perception of fashion at Walmart. Together with iconic American photographer Ryan McGinley, we casted and captured real people from coast-to-coast to launch Walmart’s new platform, delivering credibility through the entire consumer journey in a way only one of the largest fashion retailers can deliver.

CD- Jason Moses

Writer- Samantha Evers

Photographer- Ryan McGinley

Coco Gauff is championing the next generation of small business owners who are taking on the critics and slaying the skeptics in this new campaign Coco vs the Doubters.

The work has its roots in Coco’s speech last year after she won the US Open. She famously took on her doubters, thanking them for fueling her fire. So we combined these cultural and brand insights, with an executional one to create this new anime team up of UPS, Coco and some incredible small business owners (Gently Soap, Freres Branchiaux and Sneaker Mechanic).

CD- Kevin Ragland
Copy Writer- Landin Hall
Animation- LOBOS

CD — Stacey Smith

Writer— Stacey Ann-Ellis

Meet the 2022 Sports Illustrated Kid of the Year. Carter Bonas calls his autism his Superpower, and he's leaned into it as he's become a competitive golfer, an entrepreneur and an advocate for Autism.

CD — Kevin Ragland

Senior CW— Richard Boadu

In 2017 NYC’s wildly popular fashion boutique, Scoop, officially closed its doors — but “the ultimate closet” is making its big return in an unexpected place. The iconic store has officially relaunched at Walmart as its very own private label!

CD — Jason Moses

ACD — Megan Yanchitis

Senior Writer — Samantha Evers

CD-Kevin Ragland

ART- Scarlette Maestre & Myself

COPY- Richard Boadu & Cristina Marquez Barreto

CD — Dustin Dodd (art)

CD—Grahm Utenburger (copy)

Writer— Richard Boadu

Agency- Fallon

Writer- Conor Addario

In this holiday spot for Walmart’s “Gifts That Show You Get Them” campaign, SpongeBob gets a perfectly thoughtful gift from his best friend Gary — a jellyfish lamp that lights up their pineapple house. The pairing of SpongeBob and Gary was chosen because their friendship instantly captures the idea of knowing someone well enough to get them the right gift. The film leans into SpongeBob’s bright, playful world with bold colors and fun energy, making the moment feel joyful, familiar, and unmistakably Walmart.