To me creativity begins with an idea that reflects understanding and experience but also involves taking a risk. A willingness to look at things differently and use this as a basis for communicating a new idea is at the heart of effective marketing communications.
My design and concepting approach is to be unexpected but relevant. Information alone doesn’t make you powerful, but experience and taking risks provide the most meaningful connections.
Although I have been well trained as a designer, I excel at developing problem solving campaigns and brand strategies in a team environment.